25TRA761 Tasteology - Listowel Food Fair Webinar

Date:      Thursday - 6th November 2025
Time:     12.00pm to 12.40pm
Venue:   Online via Zoom

 Tasteology - The Science Behind Flavour will look at how the senses can assist us in choosing foods that are stimulating and tasty as well as being healthier for us. It gives an insight on how food is produced and why fresh, seasonal foods are the best to eat. It will introduce how all the senses can be related to food choices and determine how we can become better eaters by allowing ourselves to follow flavour indicators at the point of purchase and understand how flavour works in cooking.

Presenter Bio-

 Maurice J. O'Brien has over 35 years' experience within the culinary arts and food industries in Ireland and abroad and specialises in food product innovation. He lectures with Munster Technological University Kerry across several disciplines including food product design and development, food business enterprise and food tourism and sustainability. One of his key underlying philosophies, both as a former chef and as a product developer, is the fundamental understanding of food and how our senses can appreciate it fully through organoleptic assessment. Maurice has also worked closely with many companies to ensure that their products are successful and customers constantly return to enjoy the product's taste and flavours.